The Tweet to Beat: Paying $3 Per Twitter Follower

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http://bit.ly/54xlm
From Tim Ferriss

"The Ethical Bribe
The gist: To benefit U.S. public school students, I will bribe the entire world to follow me on Twitter for $3 each.

I’ll also be giving away a round-trip ticket anywhere in the world and a fully-loaded MacBook Pro. But first things first…

This is “Tweet to Beat”, a follow-up experiment to LitLiberation, which was a campaign by bloggers and their readers, and CEOs and their employees, to spread the power of literacy worldwide. It was a new fundraising model based on competition and social media scalability, and it funded not only US public school projects (20,000+ students) but also libraries and schools in developing countries. I’m in Vietnam with readers right now to visit two of the schools.

With zero financing or hard costs, this model ended up raising more than $250,000 in less than a month, 3x more than Stephen Colbert during that same period.

The Experiment
I think that was just the tip of the iceberg, and Twitter is the perfect laboratory for a new-and-improved approach (at least with a few variables).

It’s public and therefore accountable, it’s trackable, it allows exclusive communication with followers when needed (”protect my updates” under settings), and it’s current media popularity makes it the ideal PR vehicle for this campaign. Last but not least, though this experiment has no victims, produces no spam, nor violates the Twitter Terms of Service, this alternative use will get some purists hot and bothered...."

Read the rest: http://bit.ly/54xlm