TOOL - Know Your Peeps

Interactive Tool Reveals the Social Media Behaviors of Your Audience

Trend Stream has released a mini version of its Global Web Index — a syndicated market research service on web behavior and social media — in interactive infographic form. The tool (above) provides an insightful look at the social media profiles of various online users.
Trend Stream’s “LITE” two-step tool lets users pick a country and define a specific audience — by gender, age and attitude — to pull up social media behavior and attitude analysis. The tool will then return a bevy of stats encompassing social media motivations, activities and brand perceptions for the selected audience and the entire country.
The idea behind Global Web Index LITE is to give brands and marketers a snapshot of the social media preferences and motivations of their online audience. Try it out above and let us know what you think.
Image courtesy of iStockphoto (), VallarieE

Jennifer Van Grove http://mashable.com/2010/07/09/globalwebindex/

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